Strategy and systems, by design.
Hi, I'm Juan, a Product Strategist & Design Systems architect with 17+ years of experience blending engineering, UX, business, and systems thinking to create impact at scale.
Design Systems
Product Strategy
Product Discovery
UX Design
/ What I do
I’ve led products, scaled enterprise design systems, and directed UX for web/mobile platforms. Ready to own strategy, design systems, or design experience leadership.
DESIGN SYSTEMS
I treat the design systems as a product. I bridge product, design, and engineering to ship faster with real consistency. I’ve scaled design systems used by 40+ teams, reducing rework and improving accessibility and performance.
PRODUCT STRATEGY
I move from discovery to go-to-market: clarify problems, prioritize impact, and connect UX, business, and tech. I build roadmaps, test pricing, and set metrics. I’m the bridge turning strategy into deliverables—and delivery into results.
UX DESIGN
I led UX—research, prototype, and validate to turn ideas into insights. I champion users in product decisions and turn findings into flows, patterns, and microinteractions ready to ship. I scale teams with agile practices and accessibility standards.
TALKS & WORKSHOPS
